Top Five Football Shirt Sponsorship Deals Worth Over $1.7B, Real Madrid Tops with $413M

Ultimo Aggiornamento Maggio 25th, 2021 at 09:40 pm

Last Updated on Maggio 25, 2021 by Redazione Scommesse

Over the last few decades, football kits and shirts have become much more than sportswear keeping footballers comfortable while playing matches and winning trophies. Today, sportswear brands are willing to pay a staggering amount of money to be the official kit providers of football clubs. However, other companies and corporations are also investing millions of dollars into lucrative football shirt sponsorship deals.

According to data presented by 123scommesse, the five biggest current football shirt sponsorship deals hit over $1.7bn value. With $413 million worth of sponsorship deal, Real Madrid tops this list.

Real Madrid Makes $82.5M Per Year from Sponsorship Deal with Emirates

One of the first things that comes to mind when mentioning football kits is the staggering amount of money they can generate for football clubs, both from the merchandising side and corporate sponsorships.

According to Forbes data, Real Madrid remains the leading football club for commercial revenue, pulling in $424 million during the 2019/20 season from advertising, and sponsorships, a 55% increase in five years. The famous Spanish club also tops the ranking of the most valuable football shirt sponsorship deals. In 2017, the club signed a five-year sponsorship deal with Emirates, which brings them $82.5 million per year.

Statistics show Tottenham Hotspur has the second most valuable shirt sponsorship deal among football clubs. In August 2013, the Hong Kong multinational insurance and finance corporation, AIA Group, became the official shirt partner of the English Premier League football club.

The contract was renewed in May 2017 and again in July 2019 to extend to the end of the 2026/27 season. The $400 million worth sponsorship deal brings $50 million to the club per year.

Manchester United Replaced Shirt Sponsor Chevrolet with TeamViewer, Deal Worth $325M

The largest Premier League club, Manchester United, ranked third on this list. The club recently replaced shirt sponsor Chevrolet with TeamViewer, a German software company.

The deal begins in the coming 2021/22 season and will pay Manchester United nearly $65 million over five years. Although that is less than the amount paid by the carmaker under the club’s previous deal, the new $325 million worth of agreement includes fewer commercial rights. That means the club can search for another automotive sponsor or even exceed the original deal with Chevrolet.

FC Barcelona has the fourth most valuable shirt sponsorship deal among football clubs. In 2017, the world’s leading football club by revenue signed a five-year sponsorship deal with one of the top internet companies, Rakuten. The $324 million worth contract brings the club around $65 million per year.

Statistics show FC Bayern Munich closes the top five list. In 2015, the German club signed a $283 million worth sponsorship deal with Deutsche Telekom, which will expire in the 2022/2023 season.